Video is one of the most effective marketing mediums for small businesses. Research shows that consumers are 64% more likely to purchase after viewing a video of some type. But many small business owners are put off video marketing by the perceived complexity involved. Best promotional video practice dictates that companies should invest in quality …

Types of outstanding promotional video for small brands Read More »

Watching an animated explainer video is almost like a breath of fresh air for an online consumer. An effective video both informs and entertains

Upon its inception, social media was a place to connect with friends, family and colleagues. However, as brands are tapping into its true potential, it’s fast becoming the place most consumers get their information.